mon to sat: 8AM - 5PM sun: 9AM - 5PM
Our most recent addition, Joe Pro Shop/HQ opened in 2012 to cater to the local thirst for coffee and also coffee knowledge. Here you can buy equipment from tampers to espresso machines, try a fully manually pulled "guest espresso", and browse among several revolving coffee roasters' offerings from around North America. Here is also where Joe University coffee classes happen.
Joe Director of Retail, Scout Rose grew up in Texas and went to Emory University in Atlanta, GA where he studied Philosophy. He moved to New York in 2004 and really enjoys being involved this coffee movement that recognizes quality in the cup, ethical human practices AND sustainability. His current coffee beverage of choice is a double espresso chased with Pellegrino. In his spare time, he is writing an Encyclopedia of American Menswear.
Brendan was born under the cloudy skies of Seattle in 1981. His first espresso experience was from his parents' ancient espresso machine, trying with little success to coax the old beast into producing good coffee. Brendan moved to Santa Fe to study classics, and there worked for a coffee shop/roaster that specialized in the Dutch roasting method. After moving to New York to study philosophy, Brendan soon found himself drinking and then making Joe coffee.
Jonathan began his career as a talent agent, but always noticed that many of the city’s cafes focused more on their décor than on the coffee they served. In 2002, he left that field to open a coffee shop that would be obsessively committed to producing a great cup of coffee. At Joe, the coffee is the priority: beans from a boutique supplier(Ecco Caffe), top-of-the-line equipment and rigorously trained baristi. Mr. Rubinstein also regularly gives lectures and does radio and tv shows on coffee and espresso.
Gabrielle helped her brother Jonathan open Joe in 2003, leaving a career in opera to pursue her other passion, coffee. Gabrielle heads up the catering department, among other roles at Joe. She also started the Team Joe running club, meeting every Saturday with local runners/coffee aficionados. That is also where she met her Aussie husband.
Amanda has been with Joe since it's opening day in 2003. She was Joe's first barista, first trainer, first manager, and first Director of Coffee. Amanda also acts when there's time, is part of an active Jug Band, and just had her first baby.
aka Mancandy, Mike is an SoCal native and recent grad from NYU in Food Studies. At a young age, he became interested in coffee, but as his interest in coffee outgrew the opportunities available to him, he began searching for something more. He worked his way up at Joe from barback, and with hard work, determination, and some expertly crafted brown-nosing, he quickly rose to the position of barista. When he's not behind the machine, he's probably cooking, following the Lakers, or reading comics.
Ed grew up in MT, moved to Portland in 2002 and became accustomed to drinking great coffee at Stumptown. Ed became interested in the origins and stories of the the coffees that these cafes brewed and sold. Since moving to NYC in 2006, Ed has held positions including barista, trainer, coffee director, manager, retail consultant, tech, roaster, roaster trainer, production manager, and delivery driver. In 2012, Ed became a certified Q Grader. Outside of coffee, Ed plays bass guitar in his band, Erostratus.
Always restless, Zoli calls the place where he is standing home. He finished high school in San Diego and his family still lives there, but he grew up and went to school on the east coast. Halfway through college he fell in love with cooking. Upon graduation, he set sail for Budapest and worked in the restaurant of a party barge moored to the Danube. He arrived in NYC in 2012 in order to hone his skills behind the espresso machine and learn everything he can about the bean.