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  Scout, Director of Retail

  Joe Director of Retail, Scout Rose grew up in Texas and went to Emory University in Atlanta, GA where he studied Philosophy. He moved to New York in 2004 and really enjoys being involved this coffee movement that recognizes quality in the cup, ethical human practices AND sustainability. His current coffee beverage of choice is a double espresso chased with Pellegrino. In his spare time, he is writing an Encyclopedia of American Menswear.

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  Brendan, Manager

  Brendan was born under the cloudy skies of Seattle in 1981. His first espresso experience was from his parents' ancient espresso machine, trying with little success to coax the old beast into producing good coffee. Brendan moved to Santa Fe to study classics, and there worked for a coffee shop/roaster that specialized in the Dutch roasting method. After moving to New York to study philosophy, Brendan soon found himself drinking and then making Joe coffee.

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  Kimmie

  Kimmie is a beach bum. Loves to have Rockaway sand between her toes, and coffee grinds under her nails..

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  Mike M

  aka Mancandy, Mike is an SoCal native and recent grad from NYU in Food Studies. At a young age, he became interested in coffee, but as his interest in coffee outgrew the opportunities available to him, he began searching for something more. He worked his way up at Joe from barback, and with hard work, determination, and some expertly crafted brown-nosing, he quickly rose to the position of barista. When he's not behind the machine, he's probably cooking, following the Lakers, or reading comics.

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  Jonathan Rubinstein, Owner

  Jonathan began his career as a talent agent, but always noticed that many of the city’s cafes focused more on their décor than on the coffee they served. In 2002, he left that field to open a coffee shop that would be obsessively committed to producing a great cup of coffee. At Joe, the coffee is the priority: beans from a boutique supplier(Ecco Caffe), top-of-the-line equipment and rigorously trained baristi. Mr. Rubinstein also regularly gives lectures and does radio and tv shows on coffee and espresso.

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  Gabrielle Rubinstein, Owner

  Gabrielle helped her brother Jonathan open Joe in 2003, leaving a career in opera to pursue her other passion, coffee. Gabrielle heads up the catering department, among other roles at Joe. She also started the Team Joe running club, meeting every Saturday with local runners/coffee aficionados. That is also where she met her Aussie husband.

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  Amanda, Director of Coffee

  Amanda has been with Joe since it's opening day in 2003. She was Joe's first barista, first trainer, first manager, and first Director of Coffee. Amanda also acts when there's time, is part of an active Jug Band, and just had her first baby.

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  Ed, Director of Roasting

  Ed grew up in MT, moved to Portland in 2002 and became accustomed to drinking great coffee at Stumptown. Ed became interested in the origins and stories of the the coffees that these cafes brewed and sold. Since moving to NYC in 2006, Ed has held positions including barista, trainer, coffee director, manager, retail consultant, tech, roaster, roaster trainer, production manager, and delivery driver. In 2012, Ed became a certified Q Grader. Outside of coffee, Ed plays bass guitar in his band, Erostratus.

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  Emelyne, HR

  Emelyne Smith hails from the glorious state of NJ, and started working at Joe in 2009. Prior to her big move to NY, Emelyne studied journalism at The College of New Jersey, and worked at Small World Coffee in Princeton, where her fiery passion for the bean was ignited. Besides making coffee, Emelyne enjoys food, travel, writing about food and travel, dancing like there's no tomorrow, thinking about hedgehogs, and watching Hulu.com until her brain hurts.

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  JJ

  After observing the wiley ways of the coffee community for several years, she took the plunge and joined the awesome world of Joe. In her spare time, she walks around town with a camera and a frown, but don't be mistaken, she is laughing on the inside. She lives in Brooklyn with 2 clingy cats and a prolific illustrator who may have just made your latte. JJ is very fond of talking or not talking and will be happy to find things to talk about or not talk about whenever you stop by the 13th street shop

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  Amy S., Manager

  I grew up in a town near Seattle. As WA can be somber, you have to find things to help cope. For me, that was books&coffee. Reading a book in my first coffeehouse, I gained a job & a great friend, my boss. She told me that I could live for free in my dream bookstore (Shakes.and Co.) in Paris. There, I spent a lot of time in cafes. Then, I came to NY, studied lit at New School, & got a job in publishing. For three years on my way to work, I got coffee at Joe.Then one day I decided to make coffee at Joe.